résumé.

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Marketing and communications professional with experience in non-profit, sustainability and innovation.
Creative communicator on a mission to do good.

PROFESSIONAL EXPERIENCE 

American Heart Association // Communications + Marketing Director
Philadelphia, PA  2017-present

  • Director of the American Heart Association | American Stroke Association’s media and marketing presence in Philadelphia
  • Manage relationships with local media leaders to share the AHA’s mission and research
  • Connect with volunteers to share survival stories, raise awareness and create supportive community
  • Manage marketing campaigns to support local events that fund research at local hospitals, such as the renowned Heart Walk, Heart Ball, and Go Red For Women Luncheon
  • Support community outreach programs with media and marketing campaigns to increase awareness of health risks and mitigate risk factors

NRG Energy // Partnership + Brand Marketing Associate
Philadelphia, PA  2016-Present

  • Managing and growing cobrand partnership programs with nation’s leading airlines and hotels to generate more than $25M revenue annually
  • Manage digital and direct mail marketing campaigns with more than ten partners across six states to deliver 200,000+ customer accounts annually
  • Manage offer testing and product suite + reporting and forecasting
  • Leader of internal sustainability team to execute corporate sustainability goals, diverting more than 80 tons of recyclable waste annually
  • Launched headquarters Innovation Lab to facilitate employee innovation initiatives

Green Mountain Energy Company // Public Relations Associate
Austin, TX  2012-2016

  • Public Relations Specialist // 2013 – 2014
  • Public Relations Intern // 2012 – 2013
  • Managed all media relations: press releases, media events, and executive spokesperson training
  • Earned over 300 positive pieces of coverage and 250M+ media impressions annually
  • Earned over 150 pieces of coverage for the Green Mountain Energy Sun Club® and managed media events for more than 40 non-profit donation projects
  • Managed multiple interviews + placements in New York Times, Bloomberg, two JD Power Awards
  • Managed relationships with local leaders and government officials
  • Managed Facebook, Twitter, Instagram social media channels, Google Analytics + Spredfast platform

 

EDUCATION

The University of Texas at Austin, College of Communications
Bachelor of Science // 2008 – 2011

CAUSES

Green Mountain Energy Sun Club®
Served on Board of Directors with Green Mountain Energy Sun Club® non-profit to evaluate and select candidates for sustainability and solar donations, 2015

BP MS-150 Cyclist
Raised over $5,000 to support National MS Society biking 150 miles from Houston to Austin, 2014 – 2016

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